
Hi there, and Happy New Year!
This week’s issue looks a little different. We’ve rounded up the most-read stories from FoodTech Weekly through 2025 based on your clicks. If you’re looking to catch up, these are the fun, thought-provoking, and essential stories you might have missed.
Oh, and if this (long) email ends abruptly, blame Gmail — click “View entire message” to keep reading.
THE TOP 50
Let’s do this
Sjövett - the 1964 PSA ad from Swedish authorities encouraging people not to throw trash in the archipelago, and instead, well…
FoodTech VC Steven Finn’s reflections on what went wrong at Meati
Solvable Syndicate on why you should always do double opt-in email intros
The crops no one will ever buy (Offrange)
The post-mortem advice to founders written by Andreas Karlsson after shutting down his FoodTech startup Veat
The death of the corporate job (Alex McCann)
“I am rich and have no idea what to do with my life” (Vinay Hiremath)
Got Weird? Milk Is Headed for Its Strangest Year Yet. (New York Times)
How Bread vs Rice Molded History (Thomas Pueyo)
🇪🇺 vs 🇺🇸:
A year in AgriFood – what I've learned (Harry Briggs - Astanor Ventures)
FoodTech trends in 2025 (DigitalFoodLab)

52 things I learned in 2025 (Tom Whitwell)
The most disgusting British foods ever (BBC Good Food)
Food Tech's Reality Check (Mike Lee)
Pluri acquires cultivated cocoa start-up Kokomodo (FoodBev Media)
Building the next food system: Why we need food system transformation, and how tech/innovation is a key driver (Daniel Skavén Ruben / Solvable Syndicate)
Eight ways airlines exploit their own customers (Stay Grounded)
AND A BONUS 12 STORIES
Let’s wrap this up

Do You Even Know What Cinnamon Tastes Like? (Offrange)
VC Math in Agrifood Tech: What It Takes to Return the Fund (Eshan Samaranayake / Better Bioeconomy)
How Microplastics Get into Our Food (Scientific American)
Greenhouses Are Having a Moment (Offrange)
We love you.
Daniel & Ilkka
- - -
🎵 This issue was produced while listening to Paradise Circus by Massive Attack & Hope Sandoval.
THE LEFTOVERS
Written by Daniel Skavén Ruben and Ilkka Taponen.
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THE LEFTOVERS
Written by Daniel Skavén Ruben and Ilkka Taponen.
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